5 key features of a good business website
Here are 5 key features for your website that will ensure your customers have a positive experience, improve your company’s digital footprint and increase engagement with your brand.
1. Information Architecture
You should map out a logical navigation architecture. This is important both for the user experience and for SEO, since Google considers the content and structure of a site when ranking. Make sure you use easy-to-understand names for the various pages of your site — About, Contact etc. When developing your navigation strategy, you should consider call to actions. What is it that you want people to do on your site? Place an order? Email for a quote? Make your goals clear and obvious. If not, you are overlooking the opportunity to increase engagement, build your visibility online, and engage with a new customer.
2. Contact Information
Have a number, email, address and a contact form easily accessible and visible — the number or address should be able to be clicked on from the site in order to place the call or send an email conveniently and quickly. Use an email address for your domain – a Gmail / AOL / Hotmail email address isn’t professional. If you like Gmail’s interface, you can use Google Apps to set up custom email addresses through Gmail — it’s free for up to 10 email addresses.
3. Social Media Integration
Integrating social media platforms into your website will help boost your SEO, improve your business’ footprint on the social web and build your following across numerous social platforms. For more information on why social media is an essential part of your website click here.
4. Responsive Design
Smartphones and tablets are driving an increasing amount of web traffic. Responsive website design enables you to use fluid widths, so that your website layout will adapt to the screen on which it’s being browsed. Layouts are adjustable and images are scalable to make for a better web experience on myriad devices. For more information on why responsive design matters click here.
5. Website Hosting
Good website hosting is imperative – a slow site is frustrating and one that fails to load could deter customers. But beyond annoying your users and increasing your bounce rate, poor hosting can also affect your rank in search engines, since many search engine algorithms detect webpage loading speed.
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